Gray Media, Inc. is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company is the third-largest television station operator in the United States by number of stations, owning or operating 180 stations across the United States in 113 markets. Its station base consists of media markets ranging from as large as Atlanta to one of the smallest markets, North Platte, Nebraska.
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In terms of quantity and numerical total, Gray Media is the largest group owner and operator of NBC-affiliated stations (with a total of 64 affiliates), ahead of Nexstar Media Group and Tegna Inc., and the second-largest group owner and operator of ABC affiliates, behind Sinclair Broadcast Group.
James H. Gray started his communication business in Albany, Georgia with the purchase of The Herald Publishing Company (a company founded in 1897 to promote The Albany Herald, a newspaper that started publication in 1891), in 1946 after he returned from World War II. The purchase included WALB radio. Gray launched WALB-TV in 1954. In 1960, Gray purchased WJHG-TV in Panama City, Florida, and followed it later in the decade with KTVE serving Monroe, Louisiana and southern Arkansas.[3][4]
In 1986, Gray died, leaving his 50.5% share of the stock in a trust for his children with stipulation that they run the business together, sell their stock with each other or sell out together.[4] It caused difficulties as two of the three wanted to sell, but the third was against the purchase. In 1991, to break the stalemate, the board of directors had the company purchase 25% of their shares.[3][4]
Gray Communication Systems
The company was then taken public on NASDAQ’s small-cap market in the 2nd quarter 1992. The price per share dropped to $8. The company put itself, or any part, up for sale by the end of 1992. While the board of directors received about 40 offers, Bull Run Corporation eventually stepped in and purchased the remaining shares of the Gray siblings, who as part of the deal resigned from the board.[3][4]
New management took over all three TV stations. Bull Run Corporation, primarily owned by J. Mack Robinson, decided to make Gray a Southeast regional media company, expanding its focus beyond the state of Georgia.[4] Gray purchased two TV stations (WKYT-TV and WYMT-TV) from the failed and government-seized Kentucky Central Insurance Company in September 1994 after a court challenge to the sale by Kentucky Central builder Garvice Kincaid.[3]
In 1994 and 1995, Gray purchased two newspapers, the Rockdale Citizen (acquired May 31, 1994) and Gwinnett Post-Tribune (acquired January 1995; quickly renamed Gwinnett Daily Post) and seven advertising weeklies. In 1995, the company moved its stock listing to the New York Stock Exchange. By this time, Robinson, directly or through Bull Run, owned 44% of the company’s stock. Gray had started to focus on its TV station segment over the newspaper holding while TV produced more income and the newspapers’ income were declining. Just months after doubling the Daily Post‘s staff, one third were laid off and a quarter of The Albany Herald‘s staff followed in January 1996. Newspaper leaders resigned during this period, from the corporate president in late 1995 to the Citizen’s editor and publisher.[3]
In 1996, Gray added additional TV stations while entering additional communication industry segments. In 1996, Fortune considered the company the nation’s 81st fastest growing company, with a 48% growth rate, and as if to prove the point, Gray purchased WRDW-TV in January 1996. In September of the same year, a basket purchase from First American Media, Inc. earned the company two more TV stations, (WCTV and WVLT-TV), Satellite and Production Business Services, which was renamed Lynqx Communications and PortaPhone paging business.
In August and September 1996, Gray raised additional operating funds by various means. On August 20, KTVE was sold for cash and accounts receivable. The company issued and sold Class B common stock (through a public offering), senior subordinated notes and preferred stock in September. Also, a new bank credit facility was arranged. This brought the company total to $534.5 million in available funds with $409.5 million directly available.
Also in September 1996, Ralph Gabbard, the newly named president and CEO, died from a heart attack at age 50. Robinson, Bull Run’s chair, took over as interim CEO and president with Bull Run CEO Robert Prather as interim executive vice-president, acquisitions.
With its additional funds, Gray continued purchasing in 1997 with two announcements in January and February. The company bought Gulflink Communications, Inc., a transportable satellite uplink business based in Baton Rouge, Louisiana, in April 1997 to go along with Lynqx. With Raycom Media acquiring a station from AFLAC Broadcast Group, Inc., forcing them to sell WITN-TV to Gray, which was finalized on August 1, 1997. The Gwinnett Daily Post increased circulation in 1997 through a deal with Genesis Cable Communications to provide the paper to its metro Atlanta subscribers at Genesis’s expense.
In 1998, Gray started to expand beyond its Southeast region. As the company agreed to purchase the Busse Broadcasting Corporation, which owned KOLN, KGIN-TV and WEAU. Gray’s ownership of a newspaper and TV station in Albany, Georgia, while grandfathered was examined under the media cross-ownership rule of the FCC due to this potential purchase. WALB was thus sold to Liberty Corp.’s Cosmos Broadcasting in August 1998.
In 2002, Robinson became chairman and CEO, his son-in-law Hilton Howell vice chairman, Prather president/COO and Jim Ryan senior vice president. They had Gray purchase 14 Benedek Broadcasting stations while that company was in bankruptcy.
