Jubilee, Inc., trading as Jubilee Media, is an American media company. It runs the Jubilee YouTube channel, which has 10.9 million subscribers as of June 2026, and the Nectar dating app.
Jubilee was established by entrepreneur Jason Y. Lee. Lee founded Jubilee as a non-profit company in 2010; it later transitioned into a for-profit company in 2017 after raising over $650,000. In September 2022, Jubilee announced they had raised over $1,000,000, and had launched a new channel called Nectar, centered around romantic relationships.
Lee wanted to create a media company to make content that helps people “see each other as humans.” When raising money for Jubilee, he encountered significant resistance from venture capitalists, receiving “83 no’s” before securing funding. Despite the rejections, Lee remained confident in his vision, stating: “I was like, ‘No this is exactly what this generation wants and needs and also I think it’s going to be incredibly profitable. I think it’s going to be really lucrative to do this.'”
Jubilee’s YouTube content shifted towards politics after the 2016 U.S. presidential election. Lee, “disappointed” by the division in the United States, sought to create content encouraging political discussions across spectrums. According to him, the company is politically neutral and hires producers and editors with a variety of viewpoints. Lee has expressed that his goal for balanced content is achieved when “we get equal amount of cancelling from both sides that would be great because that means that we’ve done it in a way that doesn’t feel biased or skewed one way or another.”
Lee has described his vision for Jubilee as creating the “Disney of empathy.”
In 2025, Jubilee launched Nectar, a dating app
| Trade name | Jubilee Media |
|---|---|
| Type | Private |
| Industry | Media |
| Founded | 2017; 9 years ago |
| Founder | Jason Y. Lee |
| Headquarters | Los Angeles, California, United States |
| YouTube information | |
| Channel | jubilee |
| Years active | 2010–present |
| Subscribers | 10.6 million |
| Views | 3 billion |
| Last updated: November 24, 2025 | |
| Website | jubileemedia |
According to its founder, the purpose of Jubilee’s content is to “provoke understanding and create human connection” across political spectrums.[6] Several prominent figures, including Pete Buttigieg, Ben Shapiro, Steven Kenneth “Destiny” Bonnell II, Charlie Kirk, Jordan Peterson, Sam Seder, Mehdi Hasan and Dean Withers, have appeared in Jubilee’s Surrounded series. Statements made in the series are fact-checked by Straight Arrow News.[6][9]
When questioned about the value of finding middle ground between extreme viewpoints, such as flat-earthers, Lee has stated that the company evaluates whether they are “doing more good than harm” and seeks to find empathy even in conversations with people holding scientifically disputed beliefs. Regarding concerns about platforming individuals with controversial views, Lee has acknowledged the difficulty of determining “where the line is” between legitimate discourse and hate speech, noting that the company receives criticism from both sides of the political spectrum for featuring opposing viewpoints.
Jubilee has several series, including:
- Ask Me Anything, where people ask a person relevant to a certain societal topic questions.
- Eating With the Enemy, where two people from opposing backgrounds dine together while discussing political issues.
- Middle Ground, where two opposing sides have a debate and attempt to find common ground.
- Odd One Out, where a secret mole (or sometimes two) is in a group, and has to be spotted by others through questions.
- Seeking Secrets, where people read strangers secrets on a certain topic.
- Spectrum, where people belonging to an identity measure their beliefs by moving to the left or right.
- Ranking, where people rank each other on a certain societal topic.
- Versus 1, where someone speed dates many people in hopes of finding a match.
- Tea for Two, where people see if they can fall in love with someone after a certain number of questions.
- The Verdict, where people get a past criminal case and have to agree on a criminal sentence before they get revealed what the criminal actually got sentenced.
- Circle of Secrets, where a group of people with similarities can open up.
- The Dilemma, where people have to make a life changing decision for a person in a tough situation.
- Surrounded, where a prominent figure is surrounded by and debates several opponents.
Jubilee also has several series that have been discontinued, including:
- Mask Off, where a group of people can share their opinions on a topic anonymously.
- The One, where a group of 100 people must find out who most exemplifies a specified characteristic (e.g. best looking body, highest IQ).
In 2024, the most popular video on the channel was titled “30 vs 1: Dating App in Real Life”, where a man swipes left and right on possible dates in a way similar to that of the app Tinder.
The company has also produced controversial content, including a Middle Ground episode featuring people with anorexia and obesity discussing eating disorders and body image issues.
Jubilee Media has been featured in many reaction videos on YouTube, including those of PewDiePie. Several of their debate videos had garnered publicity during the 2024 U.S. presidential election cycle, including a video where conservative pundit Ben Shapiro debates a transgender man.[9][13][14]
Wajahat Ali, a New York Times Contributing Op-Ed writer said, said Jubilee is “like Squid Game plus ‘gotcha’ plus viral moments.”[
